The Lord Mayor and trustees have expressed their approval, citing it as the best in the 5-year history of the organisation, and created their first part time comms staff member, which I recommended in my final report. 

My aim was to demonstrate to the organisation that moving image was a fluent part of their comms output and didn’t need to be either cost prohibitive or seen as something which falls outside of their core web and print production. I also wanted to demonstrate that by having a consultant who could both commission and create material, they in fact saved time and crucially built valuable relationships with their partners and stake-holders, because the whole process was managed by one person rather than handing that relationship over to an external film company. 

In addition a created an extra film within the allocated production time to add to another campaign – the mental health ‘This is Me’ initiative.